The ambitious challenge for each solid brand is to combine the bond with its target clients and to integrate them as loyal members. These goals become a strong asset if we’re talking about one of the most popular, supported, and winning clubs worldwide: Juventus Turin.
When the sense of belonging to your colors is able to reach millions of people from any Continent, it means for a huge Organisation like Juventus, to develop a clever brand strategy with the aim to interact with its fanbase and to generate the enthusiastic output to have their fans to be the 12th man on the field.
Juventus for these reasons has launched a new section on its official website, totally committed to its supporters, choosing the Bitmama Agency from Reply Group and Frankhood as their partners to develop the ‘Member Events’ platform inside juventus.com (memberevents.juventus.com).



