On the occasion of the launch of ‘Martini Fiero’, the new aperitif created by the Martini family, the group has chosen to focus strongly on Digital Marketing and in particular on the Online Contest dedicated to the launch. Thus was born "Martini Fiero Di", a Prize Competition valid throughout the national territory and dedicated to the Community of loyal fans, enriching it with new users who have approached the brand thanks to this initiative. To participate, users enter (within the dedicated area) a text, a concept, an idea that summarizes what makes them proud, instantly approaching the identity of the contest and the new product. The Single Page Application developed by Frankhood then generates the personalized card which can be shared in the Contest gallery and on the user's personal social networks. A fun experience that takes advantage of the Instant Win dynamics and is driven by highly coveted prizes for the community, such as tickets for the 'Jova Beach Party', the most awaited event of the summer, in addition to the possibility of accessing the exclusive terrace ' Martini in Milan '. A highly successful operation that linked the historical values ​​of the brand with places and events perfectly in line with the wishes of its public, providing them with an attractive, agile, automated, and responsive platform capable of skillfully supporting the initiative in every technological requirement.

The Frankhood Development Team immediately entered into harmony with the strategy concept created by the Bitmama Agency of the Reply Group, proposing technical solutions aimed at achieving the highest level of automation and reliability in the generation of images to invade social networks with a flood of UGC branded Martini. The backend of the application is written entirely in Python - Django; PIL (Python Imaging Library), an open-source library that provides support for opening, manipulating and saving images in any format, was used for the generation of the images. In addition, an automated moderation system has made it possible to avoid generating inappropriate content that is not in line with the brand's netiquette. All certified by the Frankhood approach which in the Continuous Improvement phase involves the use of Test Data-Driven and Behavior Driven to deliver a product of the highest quality.