Banca PSA Italia was born in 2016 out of the joint venture between Banque PSA Finance S.A. and Santander Consumer Finance. The bank offers a wide range of financial services in the Automotive sector, supporting the Groupe PSA sales network in the Italian market.

Digital innovation has produced a radical change in the distribution of financial services and the traditional model has been revised to make use of digital channels.

To do this, Banca PSA commissioned Frankhood to create BIT - Banca PSA InTasca, a mobile app for the sales force that can offer financial services sellers the most effective and innovative tools to stimulate sales of the brand's products.

The application supports sellers and customers at all stages of the purchase process through a direct acquisition channel, simplifying the interaction experience and promoting loyalty.

Each seller thus has a range of digital services in their pocket, which allow them to consult documents, technical data sheets and commercial material, view monthly action plans in a new and dynamic way, download forms from the document archive, compare the cost of driving an electric and combustion vehicle, access communities, and manage the seller's personal profile in real-time, updated with the status of courses and qualifications.

In addition, from the navigation bar at the bottom, the new i-Card section can be accessed, allowing one to check the card balance and transactions, calculate the remuneration of a contract, and read FAQs.

Making maximum use of the potential offered by digitalization is now indispensable in the development and strengthening of the relationship with customers. For this reason, in collaboration with Banca PSA, Frankhood has used its expertise in user-oriented development to create a product that would bring real value to the company in terms of efficiency, commercial strength, and brand perception.