Each new project represents a challenge to reach increasingly more important goals. Our collaboration with Enel was certainly one of the most ambitious, as when the aim is to spread sustainable innovation, there is an opportunity to accelerate real change. This is exactly what the 3,939 participants in the ENEL RACE TO CHANGE did. RACE TO CHANGE was a true race for the environment, promoted by the largest electricity company in Italy, who have always been attentive to sustainability and environmental issues. This commitment takes the form of a 50% share of energy production from renewable sources, a value destined to grow thanks to the innovative solutions put in place by the company.
For this ambitious project, Frankhood developed an online platform commissioned by Imille Digital Agency where the users have a concrete way to change the way they get around the city, choosing from sustainable options that can dramatically reduce Co2 emissions.
Through the web application, participants have the opportunity to choose, for their daily journeys, the sustainable solution closest to their needs from a range of proposed alternatives: going on foot, by bicycle, by public transport, train, or by driving an electric car.
The 3939 members who kept their 'ecological promise', received a certificate of participation via email, specially designed for the occasion by the illustrator Francesco Poroli. This was shared on their social channels to amplify the scope of the initiative.
