The most challenging aspect of this project was without a doubt the selection of the right technologies and tools, especially in the front-end area, which would allow the user to live a unique digital experience.

Vue.js was selected for the front-end framework. 

Vue.js is a JavaScript framework for the creation of reactive web interfaces that exploit dual-binding between data and view models. This means that it is possible to implement an application by reasoning in terms of data, variables, and objects, abstracting from the implementation and updating of the pages' DOM.

It has been defined as a progressive framework because it specializes in the creation of HTML views, it does not offer a plethora of features like other libraries (such as Angular) but allows for easy integration with components of other libraries and projects. The Vue.js developers themselves have created several autonomous components that may or may not be integrated within an application (vue-router, vue-resource, vue-form ...).

Vue.js implements the MVVM pattern, like many similar frameworks, a variation of the better-known Model-View-Controller (MVC). Despite the somewhat unfortunate acronym (MVVM means Model-View-ViewModel), the pattern has had a lot of success in the front-end and reactive application world.

The use of Vue.js provided a fundamental advantage: component development. Developing a front-end in this way allows extreme reuse of the code and remarkably high development speeds. Each component has its own style, responsive behavior, and javascript logic: this allows you to use the component in different layouts without writing a line of code.

The front-end is therefore very modular. 

The back-end was created in PHP language using the Symfony framework. You heard that right: sometimes we even create projects in PHP, but it is very rare :). In fact, Simfony is a very solid framework and for many years, before the advent of Laravel, it was the reference framework in the PHP world (excluding Wordpress, which is a different issue entirely). The back-end also manages the services offered by the brand's mobile application by exposing API REST. 

The portal was designed in such a way as to periodically host a series of digital activation in the form of competitions or small advergames.

The back-end also integrates with the ecosystem of services related to the brand including the SSO, CRM, and the tracking and ticketing systems with particular attention to the management of personal data from a GDPR perspective.